Philip Kingsley Elasticizer is the perfect saviour for dry, damaged and weak hair. The intensive pre-shampoo treatment works to boost shine, elasticity and bounce, giving your hair its life back. Enriched with oils of olive and castor, it locks in moisture whilst the UV protectors prevent your colour from fading and losing its vibrancy. Originally created for Audrey Hepburn, this nourishing treatment gives visible results even after the first use. Directions of Use: Apply a small amount to damp hair before shampooing. Work into hair with your fingertips. Rinse well. Follow with shampoo and conditioner. For fine and medium hair, apply sparingly to mid lengths and ends once or twice a month. For coarse, wavy and thick hair, use more generously once a week. Please Note: Do not use three days before or three days after chemical processing.