The #1 facial cleanser in America*- formulated without parabens. Purity made simple one-step facial cleanser with meadowfoam seed oil is an award-winning cleanser that melts away dirt, oil, and makeup. It tones and lightly hydrates in one simple step for skin that feels perfectly cleaned and comfortably balanced. Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Dollar Sales, Annual 2017-2019 This philosophy purity made simple cleanser deep-cleans pores, eliminates makeup buildup and lightly hydrates and tones skin. An 3-in-1 face wash for easy, one-step cleansing - Purity Made Simple Facial Cleanser. Results: 91% reported their skin looked and felt refreshed after one use 87% reported their skin immediately looked and felt like a clean canvas* Immediately removes skin-damaging pollutants** Clinically proven to prevent skin dehydration*** * Based on 1-week self-assessment study with 101 women aged 18 - 35, used twice a day ** Based on a clinical study with 20 women aged 19-60; pollution is characterized by the residual amount of micro-particles of carbon and dust; *** Based on a clinical hydration measurement on 23 women aged 18-35, as compared to washing with water