Shampoo with blue pigments to neutralize yellowish tones. Provides incredible results by neutralizing unwanted yellowish tones in bleached hair. On white hair, it illuminates the white color leaving it soft and shiny. The new Protein Complex formula has been developed to offer highly effective products with exclusive and natural ingredients. - SLS-free. - Silicone-free. - Paraben free. - Tannins (Vitis Vinifera Fruit Extract): are the basis of the new Protein Complex. They are organic compounds from grapes that have multiple benefits for the hair. Specifically, tannins help to moisturize the hair, protect the hair fiber and provide elasticity to the hair. They also have antioxidant and anti-inflammatory properties. - Jojoba (Jojoba Esters): nature’s only botanical source of liquid esters. Boosts and increases conditioning, protects from heat sources, retains color, smoothes and volumizes. Reduces hair breakage and frizz, facilitating combing. - Keratin: penetrates the hair cuticle, repairing the hair structure, leaving it soft and shiny. - UV filter: to protect the hair from the sun’s rays.