Pulp Riot Professional Clay Hair Lightener. The clay lightener is perfect for hair artists to help create a shell barrier without transfer or bleed. The clay consist of quinoa, argan and safflower oils which helps provide hair with a silkiness finish. For professional use only. Pulp Riot launched in 2016 by by David & Alexis Thurston in the United States, with 16 shades of semi permanent bold and vibrant shades. Since then they have created over 200 products, including a wide range of permanent and semi permanent dyes, toners, developers and more. Pulp Riot created a professional brand that is well known worldwide for their vegan, cruelty free, paragon free, PPD free formulas.