Pulp Riot Professional Powder Hair Lightener. Rapid lift powder bleach to lighten the hair in foil, on scalp and hair painting techniques. Nine essential amino acids act as natural strengtheners and protect the shaft of the hair, repair damaged hair and promote hair growth. Rich in vitamin C, quinoa balances the production of natural oils to keep hair moisturised and reduce breakage due to tangling. Pulp Riot launched in 2016 by by David & Alexis Thurston in the United States, with 16 shades of semi permanent bold and vibrant shades. Since then they have created over 200 products, including a wide range of permanent and semi permanent dyes, toners, developers and more. Pulp Riot created a professional brand that is well known worldwide for their vegan, cruelty free, paragon free, PPD free formulas.