Pulp Riot Semi Permanent Cruelty Free & Vegan Hair Dye. Earthy tones that are easy to apply. Long lasting, with more vibrance and fades evenly and true to tone. Using the highest quality Vegan ingredients with a conditioner based formula creating a beautiful shine. A developer is not needed. Lasts 20 to 40 hair washes. We strongly recommend doing a patch and strand test 48 hours before colouring. Pulp Riot launched in 2016 by by David & Alexis Thurston in the United States, with 16 shades of Semi Permanent bold and vibrant shades. Since then they have created over 200 products, including a wide range of Permanent and Semi Permanent dyes, toners, developers and more. Pulp Riot created a professional brand that is well known worldwide for their vegan, cruelty free, paragon free, PPD free formulas