Pulp Riot Semi Permanent Cruelty Free & Vegan Hair Dye Toner. The toners help provide a matte finish and help extend the life of the colour on your hair. Faster than ordinary hair toners, tone the hair in around 5 minutes. The natural toner helps provide sun kissed, lightened tones, shine and moisture in your hair. Contains black henna. Professional use only. Pulp Riot launched in 2016 by by David & Alexis Thurston in the United States, with 16 shades of semi permanent bold and vibrant shades. Since then they have created over 200 products, including a wide range of permanent and semi permanent dyes, toners, developers and more. Pulp Riot created a professional brand that is well known worldwide for their vegan, cruelty free, paragon free, PPD free formulas.