Pulp Riot Semi Permanent Cruelty Free & Vegan Neon Electric Hair Dye. Direct dye colour that allows professional artists to create masterpieces. Colours can be mixed to create custom shades, more vibrance and fades even better. For the brightest and truest colour tone results, apply on pre lightened hair. This long lasting hair dye blends seamlessly and application is easy. A developer is not needed. Strongly recommend doing a patch and strand test 48 hours before colouring. Pulp Riot launched in 2016 by by David & Alexis Thurston in the United States, with 16 shades of semi permanent bold and vibrant shades. Since then they have created over 200 products, including a wide range of permanent and semi permanent dyes, toners, developers and more. Pulp Riot created a professional brand that is well known worldwide for their vegan, cruelty free, paragon free, PPD free formulas.