A purple shampoo.Keep your blonde hair fresh and bright between appointments with the Noughty Purple Reign Shampoo. This purple pigmented; berryrich shampoo works to remove brassy yellow and orange tones; whilst hydrating and nourishing every strand. The result? Hair is left looking brighter; fresher and rejuvenated. Vegan Crueltyfree Silicone; paraben and sulphate free Made with 97% minimum natural ingredients