Introducing Rimmel Kind & Free Clean Mascara Our first clean mascara that delivers conditioning volume & length for up to 36 hours. The formula is infused with organic certified Shea butter and biotin. It is free from mineral oil, animal derived ingredients & perfume. The packaging is also made with recycled materials* which is kinder to the environment. - Delivers conditioning volume & length up to 36 hours - Infused with organic certified Shea butter and biotin - Vegan & clean: Made with 99% ingredients of natural origin - Free from mineral oil & perfume *PCR total pack 74%