A nourishing formula that cleanses the hair from root to tip, Rituals’ The Ritual of Sakura Shampoo helps to volumise, illuminate and soften. The cherry blossom scented shampoo infuses the strands with body without adding any weight or build-up, promoting fuller, thicker-looking hair. Ideal for dull and fine lengths, the formula applies a fortifying blend of rice extract and macadamia seed oil to help support the hair’s moisture balance. Wheat protein and chia seed works to amplify the lengths, while citric acid adds a healthy-looking shine. Formulated with 90% natural origin ingredients.