SuperFruit Complex 10-IN-1 Multi-Benefit Shampoo is an antioxidant-rich shampoo helps to perfect and renew vibrancy to dull, lackluster hair. When using our 10 IN 1 MULTIBENEFIT SHAMPOO provides cleansing, anti-ageing benefits, colour protection, hydration, nourishment, rejuvenation, anti-stress, manageability, and softness without build up. Shea Moisture is a PETA certified cruelty-free brand; they do not test any of their products on animals.