A creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair that’s twice as strong*-in the cult fave Brazilian Bum Bum Cream scent. Brazilian Joia shampoo and conditioner help mend and prevent breakage for strong, damage-free hair. With encapsulated plant-based keratin beads, SOL Seal Technology instantly smooths and helps repair split ends. Frizz-fighting. Shine-boosting. Color-safe. Made with Brazilian Hair Expertise for dramatic results.
