Sukin Purely Ageless Day Cream is infused with White Hibiscus and Baobab to naturally plump, firm and hydrate skin, Pure Ribose works to visibly reduce the appearance of wrinkles (total area) by 78%, and Cocoa Butter, Goji Berry and Vitamin E soften and soothe dry skin, leaving skin smoother and more elastic after just 14 days. Suitable for all skin types. Sukin is a cruelty-free brand; they do not test any of their products on animals.