WHAT IS IT? The SLS free shampoo is ideal for dry hair; enriched with Argan Oil and Sweet Almond Oil to help make hair soft and silky. This shampoo is rich in Vitamin E helping to intensely moisturise the scalp and promote healthy hair. WHAT IT DOES Regular use can help to improve: - Hair Elasticity - Hair Smoothness - Dry & Lacklustre Hair - Overall Hair Health - Itchy Scalp KEY INGREDIENTS Argan Oil is a well loved ingredient that is rich in Antioxidants, Essential Fatty Acids and Vitamin E to naturally improve hair elasticity and shine. Sweet Almond Oil is rich in B Vitamins that can aid hair growth. It is also full of Antioxidants that keep hair and the scalp looking and feeling healthy. Aloe Vera Leaf can aid the treatment of an itchy and flaky scalp. It gently removes dead skin cells, minimising irritation and softening hair. Hydrolysed Wheat Protein can add volume and give the appearance of thicker hair, as well as add shine and manageability. Eco pledge: The Pro Co. tackle the continuing environmental issues by using bottles created from eco-friendly Sugar Cane, plus recyclable pumps and lids. The Pro Co. is a PETA certified cruelty-free brand; we do not test any of our products on animals.