Meet Primed & Co. Our Heavy-Duty Doer. This ultra-rich primer doubles as a deeply-hydrating daily conditioner to restore moisture to dry, damaged curls. “Meet Primed & Co. Our Heavy-Duty Doer. Curls get primed, prepped, and ready for more (moisture). This ultra-rich nourishing primer doubles as a deeply hydrating daily conditioner. As a primer, it works to improve styling product performance by creating a moisturized base for definition. When used as your go-to conditioner, you’ll experience improved manageability as it restores moisture to dry, damaged curls. Ultimate Moisture Primed & Co. is deepy hydrating for the most parched of curls, thirsty for definition, elasticity, and nourishment.” “To improve definition, use as a primer. Apply to clean, wet hair from roots to ends. Leave in and follow with your styling product of choice-or simply use alone to improve definition.
