Detangle, hydrate, and protect hair from heat, humidity, and environmental damage with nourishing sulfate-free Curl Shampoo and Conditioner and Leave-In Curl Butter, a deeply restorative yet weightless cream for a variety of curl patterns. Individual Product Descriptions: - Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. - Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. - Virtue Curl Leave-In Butter is a healing, leave-in cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz, and guard from heat and humidity. Simultaneously, Alpha Keratin 60ku repairs cracks and splits to protect against breakage, leaving curls stronger, softer, and full of shine. What Makes it Different: Alpha Keratin 60ku works with specially chosen hydrators and curl-optimising polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue Curl is the only premium curl line free of the Big Six chemicals–parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants. Product Aesthetics: - A luxurious, creamy lathering shampoo that maintains hair’s natural hydration. - A rich, hydrating, and creamy conditioner that locks in moisture. - A buttery rich leave-in cream that melts into hair without weighing it down. Fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life. Ideal For: - A broad range of soft waves to highly textured curl patterns. - Safe for colour-treated and chemically treated hair. Key Ingredients: Shampoo/Conditioner: - Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling. - Speciality Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture. - Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition. - Speciality Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying and damaging effects of UV rays. Curl Leave-In Butter: - Shea Butter, Jojoba Esters & Olive-Derived Esters: A combo that softens curls and provides lightweight hydration that enhances natural curl formation without weighing down curls. - Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”): A speciality botanical plant active that attracts moisture to parched curls and protects from moisture loss while leaving strands with a healthy shine. - Multi-faceted UV/Solar Protection Complex: An anti-pollution active that provides colour and heat protection. The VIRTUE Curl Discovery Kit includes: - Virtue Curl Shampoo 60ml - Virtue Curl Conditioner 60ml - Virtue Curl Leave-In Butter 15ml
