Revitalise the appearance of lacklustre locks with the Virtue Full Shampoo. Designed to breathe new life into fine, limp tresses, this shampoo increases body and shape as it gently lifts away excess dirt, oil and impurities from the scalp through to the ends. The invigorating formula is lightweight but effective, foaming into a rich lather as it cleanses, purifies and volumises. Infused with a cocktail of fortifying ingredients, this hair cleanser utilises pioneering Alpha Keratin 60ku®, a protein that makes up 90% of our hair, skin and nails, to create the illusion of a thicker, fuller mane. Our hair, assuming this protein is one we have produced naturally, allows the formula to smooth and energise dull-looking locks. The volumising shampoo avoids adding extra weight to your strands as it dissolves grime, supporting a big, bouncy and long-lasting finish. Safe to use on colour-treated tresses, this Virtue shampoo won’t compromise the vibrancy of existing styles. Paraben- and gluten-free.
