Formulated with first-of-its-kind Alpha Keratin 60ku, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and colour treatment. This kit contains: - Recovery Shampoo 60ml Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. A luxurious, lathering shampoo with a clean but hydrating finish. - Recovery Conditioner 60ml Virtue Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. A rich, creamy conditioner that glides through the hair for a silky rinse out. - Restorative Treatment Mask 15ml Virtue Restorative Treatment Mask actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. A rich and creamy, yet weightless, luxurious mask. Glides on hair, silky to the touch. FRAGRANCE: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods. IDEAL FOR: - All hair types, especially hair that’s damaged or in need of extra care. - Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments. - Safe for colour-treated and chemically treated hair. KEY CLAIMS: - 97% of women said their hair felt softer after just one use.* - 97% of women felt their hair was less damaged.* - 91% of women felt their hair was more manageable.* * Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses). KEY INGREDIENTS: - Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing colour, moisture retention, and shine. - Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair. - Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.