Its ammonia-free formula creates a mixture that is particularly suitable for soft lightening, on any type of hair, making it an extremely gentle bleaching powder. Thanks to its specific components, when the powder and activator are mixed, it is ideal for all freehand techniques. Complex oil & Keratin protection and nourishment for hair when bleaching. The powder is white. No fragrances have been used to make it even more gentle and kind to people who are sensitive to these products.