A purple shampoo for blonde hair.Blondes do it better with the Bleach London XL Silver Shampoo. Designed to cleanse bleached hair while depositing strong; ashypurple colour to help keep cool blondes bright and free of brassy yellows; this silver conditioner is perfect for all blonde hair types. Use in between colouring and bleaching sessions to help maintain your hair colour or keep blondes bright and free from yellows.