Vaseline Prime & Shine Plum Red. Add a twist of colour to your lip care routine with brand new Vaseline Prime & Shine. With this new 2-in-1 Lip Balm and Coloured Gloss, the moisturising power of Vaseline Petroleum Jelly is now available in a dual stick, with a coloured gloss, to give you the perfect pair of lips. Vaseline Prime & Shine offers the protection and moisturisation for your lips with our original jelly balm, whilst also offering you a twist of beauty with a gorgeous gloss, both within one handbag essential stick.